The Rock & Roll Hall of Fame is taking the announcement of its class of 2024 to prime time.
Driving the news: This year's inductees will be announced during a Rock Hall-themed episode of ABC's "American Idol" on Sunday.
Why it matters: The episode is expected to draw several million viewers and bring unprecedented attention to the Rock Hall inductions taking place in Cleveland this fall.
Flashback: In previous years, the announcement of the inductees was made via the Rock Hall's former radio partnership with SiriusXM.
The intrigue: The "Idol" partnership comes on the heels of the annual induction ceremony's move to livestreaming on Disney+ last year.
What they're saying: Neil Walls, who runs the website Future Rock Legends, which is devoted to the Hall, calls the "Idol" announcement the museum's "biggest ever."
What's next: "American Idol" airs at 8pm Sunday.